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Wilow is creative analytics for Meta: focused, affordable, and free to start. See how it compares to the other tools in the space.
Kole Ogundipe
Founder, Wilow
·
August 3, 2026
Kelpi and Wilow both work exclusively with Meta, but they do completely different things. Kelpi is an automated Meta ad campaign creation and management tool. Wilow is a creative analytics tool for understanding which of your existing ads are working.
Kelpi reads your website, generates on-brand ad creatives, and launches campaigns on Meta at a $20/day test budget. It provides daily read-only audits of connected Meta accounts. Pricing starts at $19/month for 1,000 credits (Starter), up to $99/month for 10,000 credits (Pro), with a 7-day free trial ($1 card verification required). Kelpi is Meta-only with the narrowest platform coverage of any competitor in this space.
Wilow connects to your existing Meta ad account and gives you a ranked leaderboard of every creative by performance, AI-generated labels on every ad, and a scatter chart for spend outliers. Wilow does not create campaigns, generate creatives, or manage ad budgets. The free plan is permanent, covering three ad accounts with no credit card required.
| Feature | Wilow Free | Wilow Pro | Kelpi |
|---|---|---|---|
| Starting price | $0 forever | $49/mo | $19/mo |
| Pricing model | Flat | Flat | Credit-based |
| Permanent free plan | ✓ | ✓ | — |
| Meta ad performance analytics | ✓ | ✓ | ✓ (daily audit) |
| Creative Leaderboard | ✓ | ✓ | — |
| AI Creative Tagging | ✓ | ✓ | — |
| Outliers Scatter Chart | ✓ | ✓ | — |
| Conversion action selector | ✓ | ✓ | — |
| Creative Diversity | ✓ | ✓ | — |
| Search any brand's live Meta ads | ✓ | ✓ | — |
| Save competitor ads | ✓ | ✓ | — |
| AI agent that drafts and launches campaigns | — | — | ✓ |
| Daily account audit (wasted budget, fading ads, pixel issues) | — | — | ✓ |
| Open-source MCP skills | — | — | ✓ |
Kelpi is for businesses that want automated Meta ad creation and launching with minimal hands-on work. It handles the creation, campaign setup, and daily monitoring automatically.
Wilow is for teams that run their own Meta campaigns and want clear, accurate performance analytics on the creatives they've already made. No automation, no campaign management, and no write access to your ad account. Just a ranked, AI-tagged view of what's working, plus plain-English explainers on the things advertisers actually worry about, like 2026's Meta ad-account ban wave. Free to start, no credit card required.