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written by Kole ogundipe
Wilow is creative analytics for Meta — focused, affordable, and free to start. See how it compares to the other tools in the space.
Kelpi and Wilow both work exclusively with Meta, but they do completely different things. Kelpi is an automated Meta ad campaign creation and management tool. Wilow is a creative analytics tool for understanding which of your existing ads are working.
Kelpi reads your website, generates on-brand ad creatives, and launches campaigns on Meta at a $20/day test budget. It provides daily read-only audits of connected Meta accounts. The price is a flat $99/month with a 7-day free trial. Kelpi is Meta-only with the narrowest platform coverage of any competitor in this space.
Wilow connects to your existing Meta ad account and gives you a ranked leaderboard of every creative by performance, AI-generated labels on every ad, and a scatter chart for spend outliers. Wilow does not create campaigns, generate creatives, or manage ad budgets. The free plan is permanent, covering three ad accounts with no credit card required.
| Feature | Wilow Free | Wilow Pro | Kelpi |
|---|---|---|---|
| Starting price | $0 forever | $50/mo | $99/mo |
| Permanent free plan | ✓ | ✓ | ✗ |
| Meta ad performance analytics | ✓ | ✓ | ✓ (daily audit) |
| Creative Leaderboard | ✓ | ✓ | ✗ |
| AI Creative Tagging | ✓ | ✓ | ✗ |
| Outliers Scatter Chart | ✓ | ✓ | ✗ |
| Automated campaign creation | ✗ | ✗ | ✓ |
| AI ad generation from website | ✗ | ✗ | ✓ |
Kelpi is for businesses that want automated Meta ad creation and launching with minimal hands-on work. It handles the creation, campaign setup, and daily monitoring automatically.
Wilow is for teams that run their own Meta campaigns and want clear, accurate performance analytics on the creatives they've already made. No automation, no campaign management. Just a ranked, AI-tagged view of what's working. Free to start, no credit card required.