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written by Kole ogundipe
Wilow is creative analytics for Meta — focused, affordable, and free to start. See how it compares to the other tools in the space.
Magritte and Wilow are different tools. Magritte is a creative inspiration and ad generation platform. Wilow is creative analytics for your existing Meta ad account. They're often used together rather than instead of each other.
Magritte curates winning ads from 1,000+ brands and uses AI to generate static ad concepts based on them. It does not connect to your ad accounts and does not track performance data. Plans start at $39/month (billed yearly) and are based on seat count and weekly concept volume.
Wilow connects to your Meta ad account and tells you which of your existing ads are working. Every creative gets a ranked position in the leaderboard, AI-generated labels, and a performance score. The free plan covers three ad accounts with no credit card required. Pro is $50/month.
| Feature | Wilow Free | Wilow Pro | Magritte |
|---|---|---|---|
| Starting price | $0 forever | $50/mo | $39/mo (yearly) or $59/mo |
| Permanent free plan | ✓ | ✓ | ✗ |
| Meta ad performance analytics | ✓ | ✓ | ✗ |
| Creative Leaderboard | ✓ | ✓ | ✗ |
| AI Creative Tagging | ✓ | ✓ | ✗ |
| Ad account connection | ✓ | ✓ | ✗ (library only) |
| Ad inspiration library | ✗ | ✗ | ✓ (1,000+ brands) |
| AI concept generation | ✗ | ✗ | ✓ |
Magritte is for teams that want a stream of AI-generated creative concepts inspired by what's working across the market. Wilow is for teams that want to know which of their own existing Meta ads are outperforming right now.
Many teams use both: Magritte for creative ideation and Wilow for performance measurement. Wilow's free plan makes it easy to add the analytics layer with no upfront commitment.