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written by Kole ogundipe
Wilow is creative analytics for Meta — focused, affordable, and free to start. See how it compares to the other tools in the space.
Newform and Wilow operate at very different scales. Newform is a hybrid agency and SaaS platform with a 50-person human creative studio. Wilow is a self-serve creative analytics tool for Meta advertisers.
Newform combines a large human creative team with a proprietary SaaS platform called Framework that automates creative testing and analytics. It's an enterprise offering with no public pricing and no self-serve option. The human services component makes it a fundamentally different kind of product from self-serve SaaS tools.
Wilow is self-serve creative analytics for Meta. Connect your Meta ad account and within minutes you get a ranked leaderboard of every creative, AI-generated labels on each ad, and a scatter chart for spend outliers. The free plan covers three ad accounts with no credit card required. Pro is $50/month.
| Feature | Wilow Free | Wilow Pro | Newform |
|---|---|---|---|
| Starting price | $0 forever | $50/mo | Custom (enterprise only) |
| Self-serve | ✓ | ✓ | ✗ |
| Meta ad performance analytics | ✓ | ✓ | ✓ |
| Creative Leaderboard | ✓ | ✓ | ✔ |
| AI Creative Tagging | ✓ | ✓ | ✔ |
| Human creative studio | ✗ | ✗ | ✓ (50+ creatives) |
| TikTok and YouTube | ✗ | ✗ | ✓ |
| Free trial available | ✓ | ✓ | ✗ |
Newform is an enterprise creative production and analytics solution with a large human team behind it. It's not a self-serve tool and is likely priced at $5,000+/month given the human services component. It's built for large advertisers that want to outsource significant portions of their creative workflow.
Wilow is for teams that manage their own creative production and want clear performance analytics on what's running. Self-serve, free to start, no sales call required.