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written by Kole ogundipe
Wilow is creative analytics for Meta — focused, affordable, and free to start. See how it compares to the other tools in the space.
We didn't write this page. Reddit did.
Below are the real user comments about Skaler from Reddit, verbatim with links to the original threads, and how Wilow compares.
"skaler.app has way better UX, extension doesn't break all the time, and it supports all ad platforms" — u/gaistras · r/SocialMediaMarketing
Skaler and Wilow are different tools. Skaler is an ad discovery library with a Chrome extension for saving competitor ads. Wilow doesn't have a Chrome extension or a competitor library. It connects to your Meta ad account via the official API and ranks your own creatives by performance, AI-tagged on every sync.
"skaler.app is really good but not cheap" — u/gaistras · r/FacebookAds
Skaler's entry plan starts at $83/month for one ad account. Wilow Pro is $50/month for up to 10 ad accounts. Wilow's free plan covers 3 ad accounts with no credit card required.
| Feature | Wilow Free | Wilow Pro | Skaler |
|---|---|---|---|
| Starting price | $0 forever | $50/mo | $83/mo (1 ad account) |
| Permanent free plan | ✓ | ✓ | ✓ (free tier available) |
| Meta ad performance analytics | ✓ | ✓ | ✓ |
| Creative Leaderboard | ✓ | ✓ | — |
| AI Creative Tagging | ✓ | ✓ | ✓ |
| Outliers Scatter Chart | ✓ | ✓ | — |
| Ad discovery library (6M+ ads) | ✗ | ✗ | ✓ |
| Competitor tracking | ✗ | ✗ | ✓ (BrandSpy) |
Skaler is a creative research and analytics tool with a large ad library and AI scoring. It's positioned as an all-in-one platform for creative strategists. At $83/month for one ad account, the cost adds up if you're managing multiple accounts.
Wilow is analytics-only. No ad library, no Chrome extension. It ranks your own Meta creatives by performance, tags every ad automatically, and starts free. If you already have research covered and just need clear performance data on your own ads, Wilow is the simpler tool at a lower price.