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Wilow is creative analytics for Meta: focused, affordable, and free to start. See how it compares to the other tools in the space.
Founder, Wilow
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June 7, 2026
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Updated
August 18, 2026
Viral and Wilow are different tools serving different primary use cases. Viral is a viral content tracking platform with a TikTok and Instagram focus. Wilow is a Meta ad performance analytics tool.
Viral tracks viral content across TikTok, Instagram, YouTube, and Facebook. It's positioned around content monitoring rather than ad analytics, and covers both organic and paid content trends. Plans start at $79/month with a 7-day free trial. There is no permanent free plan.
Wilow connects to your Meta ad account and tells you which of your own ads are working. Every creative gets ranked by performance, AI-labelled across two dimensions (content style and messaging theme), and visualised in a scatter chart. The free plan covers three ad accounts with 30 days of data and no credit card required.
| Feature | Wilow Free | Wilow Pro | Viral |
|---|---|---|---|
| Starting price | $0 forever | $49/mo | $99/mo |
| Pricing model | Flat | Flat | Tracked videos + creators + seats |
| Permanent free plan | ✓ | ✓ | — |
| Meta ad performance analytics | ✓ | ✓ | — |
| Creative Leaderboard | ✓ | ✓ | — |
| AI Creative Tagging | ✓ | ✓ | — |
| Outliers Scatter Chart | ✓ | ✓ | — |
| Conversion action selector | ✓ | ✓ | — |
| Creative Diversity | ✓ | ✓ | — |
| Search any brand's live Meta ads | ✓ | ✓ | — |
| Save competitor ads | ✓ | ✓ | — |
| Organic video and creator tracking | — | — | ✓ |
| Creator management | — | — | ✓ |
| TikTok, Instagram and YouTube coverage | — | — | ✓ |
Viral is a content monitoring tool for teams tracking trends across social platforms. It's not an ad account analytics tool. If you want to know what's going viral across TikTok and Instagram, Viral is built for that.
Wilow works the other way round: it looks at your own Meta ad account and tells you what is working, ranked and AI-tagged, with a free ad library alongside it for checking what competitors are running. It does not monitor viral trends and does not cover TikTok. Free to start, no credit card required.