IM8 is the wellness and supplement brand backed by David Beckham, and its Meta ads show how a founder-led brand converts star power into performance marketing. This page shows every active Facebook and Instagram ad from IM8's US page, pulled straight from Meta's Ad Library and refreshed daily.
Watch the mix between founder-led creative and product-led creative, and check the Partnerships tab: celebrity brands live and die by who tells their story. The insights rail shows the video and image split and the landing pages behind the funnel.
Supplement marketing is competitive enough that weak ads get cut fast. When an IM8 ad stays live for 90 days or more, that is spend voting for the creative. Compare it with the newest tests to see where the brand is heading.
Learn how creative diversity worksYes. No login, no email, no limits on browsing. Open the page and the ads are there.
Every ad IM8's main Facebook page is running in the United States. To see another market, search IM8 from the main library and pick a different country.
Ads are pulled live from Meta's Ad Library and refreshed daily.
Meta's own library lists every ad in one long wall. This library groups IM8's ads by how long they have been running, splits video from image, and shows which landing pages and creator partnerships sit behind the spend.
IM8 is one brand of many. Search any advertiser and see every Meta ad it has live right now, free and with no login. Search any brand in the Meta Ads Library
Gymshark plays in the same health and fitness space at a much larger scale, and its creator-led ads are studied across the industry. Gymshark Ad Library: every live Gymshark ad
Huel is another nutrition brand with a busy ad account. Compare what the two keep live and what they rotate out. Huel Ad Library: every live Huel ad