Dressed in LALA’s Active Meta Ads

Dressed in LALA is advertising its own clothing line, from the Just Ducking Around Wide Leg Workwear Overalls to the Love You Oversized Checkerboard Cardigan in Black + White and the Mirrorball Mesh Dress + Slip, which the copy marks as restocked. The welcome ads set out the promise plainly, with “it’s time to wear what you want. a fashion brand created for the bold babes (aka you)” running across the account. Sizes S-3XL appear in the copy for the crop tee, and the new arrivals collection carries much of the traffic.

The copy opens by naming a feeling of not fitting in and answering it directly, as in “no more blending in. the world needs your magic” on the crop tee ads. Restock lines tell shoppers that favourites have returned, and the overalls ads lean on the product name alone. The brand's own voice appears in lines such as “designed in-house just for you by me”, which sits on the new arrivals video. The ads speak to people who want maximalist, rebellious clothes and say so in the product titles themselves.

Nearly every ad is a video, at 45% of the 47 pulled, and each one uses the Shop now button. The new arrivals collection page takes the most traffic, with 14 ads pointing there, while the rest go to individual product pages for the overalls, the cardigan and the crop tee. The longest-running creative has been live for 17 days, and there are no paid partnerships in the mix.