LYMA’s Active Meta Ads

LYMA's live Meta ads in the United Kingdom promote the LYMA Supplement, LYMA ID² and the Power Youth skincare range. Across 56 active ads, the offer centres on replacing a cabinet of products with a single daily formula or a simple skincare pair.

The supplement copy argues that most formulas sit below the researched dose, as “Most formulas sit below the dose the research used, because dosing properly is what costs money” states, and that the most expensive supplement is the one that does nothing. The ID² ads open with the stomach ruling the wardrobe and promise less bloating and more energy, with “Less bloated, more energised, skin visibly clearer - by day 30” setting a day-based deadline. The skincare ads describe formulas developed with geneticists, plastic surgeons and scientists, and “Clinically tested. Dermatologically tested. Tolerance tested” lists the testing the serum has undergone.

The ads are built mostly as video, with 83% of the pulled sample using that format, and every ad uses the Shop now button. The supplement ads send people to the LYMA Supplement page, which 5 of the pulled ads link to, while the ID² ads land on the gut powder starter kit and the skincare ads on the Power Youth starter kit or the firming serum page. No paid partnerships appear in the sample. The longest-running creative has been live for 6, and the account carries 12 pulled ads in total.