UC Health’s Active Meta Ads

UC Health's live Meta ads in the United States promote clinical services and careers. The clinical ads offer cancer care, spine and neuroscience treatment, and imaging, with promises such as “Pushing the boundaries of care. Keeping you at the center. Choose the region’s preferred cancer care provider” and “Get groundbreaking healthcare from experts close to home”. The careers ads recruit nurses, pharmacists, pharmacy technicians, social workers, and surgeons, offering stability, growth, and a collaborative culture. The pharmacy technician ad states a specific hourly rate and sign-on bonus, while the nursing and surgical ads point to open roles and a talent network.

The copy opens with the patient's situation or a direct address. Career ads repeat the same promise of stability, growth, and a collaborative culture, and the pharmacy technician ad leads with earnings. The surgical and social work ads close with Apply today, while the clinical ads close with Learn more.

The account runs 44 active ads, and the pulled sample covers 44 of them. Video makes up 45% of the pulled ads, and the longest-running creative has been live for 13 days. Most ads use the Learn more button, with Apply now used for some career roles. The most-linked landing page is the talent network, used by 15 ads, followed by the cancer center, the We live for this page, and the back, neck and spine center. No paid partnerships appear in the sample.